MacJournal.org » magic mouse

Magic Mouse: Apple doubles share of mouse market in 8 weeks

matrix — Wed, 30 Dec 2009 07:57:00 +0000

“Apple’s new Magic Mouse helped Apple see a twofold increase in its share of domestic mice sales last month, AppleInsider has learned, garnering the Mac maker a double-digit slice of the market for the first time ever,” Neil Hughes and Kasper Jade report for AppleInsider.

“NPD Group sales data for the new device, which was unveiled alongside new iMacs this past October, shows Apple to have captured just over 10 percent of the market in November, representing a first for the Cupertino-based company,” Hughes and Jade report. “‘Sales in November were through the roof,’ Stephen Baker, analyst with the market research firm, told AppleInsider. ‘[The Magic Mouse] had the best month for a mouse product from Apple that we’ve ever seen.’”

Hughes and Jade report, “The aforementioned sales data was compiled from standalone Magic Mouse sales only — those included with the new 21.5-inch and 27-inch iMacs were not factored into the mix. Similarly, however, the new iMac was the best-selling desktop in the U.S in October.”

New Apple Mouse Really Is “Magic”

matrix — Wed, 11 Nov 2009 02:14:37 +0000

Reviewer Mark A. Kellner (washingtontimes.com) calls the new Magic Mouse “transformative,” “supereasy and very fast,” and “really, really worth it.” Kellner concludes: “After decades of using computer input devices, I think this is the finest mouse ever.”

Apple Introduces Magic Mouse

matrix — Thu, 22 Oct 2009 05:26:05 +0000

Today Apple introduced the new wireless Magic Mouse, the first mouse to use Apple’s revolutionary Multi-Touch technology. Pioneered on iPhone, iPod touch and Mac notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac and will be available as a Mac accessory at just $69.